Juniper Research projects mobile couponing to reach redemption rates of 8 percent by 2016. According to David Snow, Senior Analyst at Juniper Research, "On the retailer side, the major challenge is having both the redemption technology in place and staff trained to use it."

Retailers must be equipped with bar code scanners that can read directly from a mobile device's highly reflective screen. Datalogic Magellan 1100i, 1400i and the new Magellan 800i have Datalogic Illumix™ intelligent illumination technology which enables them to easily read coupons from mobile phones, making it easy to implement mobile coupon promotions.

Bring your retailers the latest in mobile coupon promotion. Read a case study to learn how mobile couponing increased energy drink sales by 50%. Complete the form on this page to access the case study.