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POS Checkout
Gift shops and concession areas are typically characterized by a single station checkout model. Customers typically have few items in their transaction of low unit prices and small in physical size. As a result, customers do not typically use shopping carts, but simply place their items on the counter beside the checkout terminal. Customers often make additional ‘impulse buy' purchases at the checkout counter, consisting of high-margin items. It is important for the selected bar code scanner to minimize the amount of valuable counter space it occupies in order to save room for impulse goods.
In most cases, an on-counter presentation scanner will meet the transaction demands of most gift shops and concession areas. These scanners enhance first pass read rates and promote the cashier's natural tendency to pick up and ‘present' the items to the scanner. It is important for the presentation scanner to have omnidirectional reading capabilities, allowing the operator to read bar codes at any angle for the best ergonomics. If the store sells heavier or bulkier items, it is often easier for the cashier to use a handheld scanner to pick up and take the scanner to the item to be scanned. For heavier transaction volumes and customer frequency, an on-counter or in-counter single plane scanner is ideal.
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Access Control / Guest Admissions
Bar code scanning is a key component to any guest admissions system. By automating the ticketing process, businesses are able to provide faster service to improve customer satisfaction. Collecting ticket information in real-time also provides more customer insight. For instance, traffic data can improve preparation for special events and better crowd control. By communicating with the host system in real-time, bar code readers and mobile computers can also eliminate ticket fraud and ‘double entry' through automated ticket validation. OEM module bar code scanners integrated into ticketing terminals at large scale facilities further enhance productivity and speed of service.
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Mobile Ticketing
Another key benefit of using bar code scanners is the ability to support mobile ticketing programs, a process whereby customers can order, purchase and obtain tickets from any location and at any time using a mobile device. By selecting a bar code reader that can read codes from mobile devices, business can improve ticketing services, convenience and event accessibility for customers. Additionally, guests will often experience even faster admittance with the ability to move to shorter lines, if not bypass lines altogether.
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Mobile Marketing
At the forefront of consumer trends, the entertainment industry has already jumped into mobile marketing, the use of a mobile device (cell phone, PDA or smart phone) as a new means of marketing communication, promotion or advertising. This new form of marketing opens two-way communication channels for companies to directly engage and build trusted relationships with customers faster, better and with fewer costs than ever before. In order to implement such programs, businesses must be equipped with bar code scanners that can read directly from a mobile device's highly reflective screen. Imaging-based bar code scanners are required to read mobile bar codes with the best performance.
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Inventory Management
For venues with a gift shop or concession area, bar code readers and mobile computers are important components needed to create a cost-saving inventory management system. By tracking products with the help of bar codes, businesses can automatically update stock levels and set reorder points for optimal inventory practices. Keeping an accurate and reliable product database allows for better forecasting, reducing the chance of stock-outs, overstocks and emergency shipments.
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